With the introduction of its refreshed Dry Shampoo Aerosol collection, Verb needed a custom scenic backdrop that complemented the updated packaging while evoking a springtime outdoor setting within a controlled studio environment. The backdrop allowed the campaign to maintain the brand’s nature-inspired aesthetic without photographing aerosol products outdoors, aligning with Verb®’s environmentally conscious brand values.

 

Challenge

The backdrop needed to evoke a natural environment, complement the product’s color palette, and be completed under a tight deadline. 

 

Approach

Working as a freelance scenic artist, I designed and digitally painted a custom backdrop using Procreate, Adobe Photoshop, and Adobe InDesign. I went with a digital medium so the backdrop could be delivered immediately upon completion; however, I chose to evoke a classical, oil painting style. I carefully balanced painterly textures with production requirements, calculating scale, color, and resolution to ensure high-quality, large-format printing. The artwork was completed within a two-week production schedule to meet the campaign photoshoot deadline.

 

Result

The backdrop was successfully produced and featured in Verb®’s Dry Shampoo Aerosol launch campaign. The final photography was implemented across print and digital marketing channels, creating a cohesive visual environment that complemented the refreshed product packaging and reinforced the brand’s environmentally conscious values.