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Brand design

Verb® Products is a clean and ethical cosmetics company based in New York, NY.


I joined the team full-time as a Digital Designer but was quickly retitled as the Brand Designer. This change was made after my initiation, and continuous drive, to unify & re-design the company brand.


Specific responsibilities included:

  • Produced design across a variety of formats, platforms, and environments.

  • Implementation and Design of Verb® brand book design and principles

  • Created key brand elements and illustrations for print and

  • digital platforms to strengthen & differentiate Verb® brand from competitors

  • Collaborated effectively with other members of the creative, marketing, digital, and sales teams.

  • Created design templates for print and digital to be used by other designers

  • 360 print, identity, illustration design, and digital design tying back to the brand book

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