Challenge

Verb® needed brand guidelines that would unify its diverse products, make the company stand out among competitors, and could be articulated and followed in a brand book. Branding elements would need to emcompass both print and digital assets. 

 

Approach

I created concrete rules around font use, such as when to use outlined text or all caps. I solidified color hex, CMYK, and RGB codes. Wanting to convey a warmer, more playful approach to the brand, I crafted rounded graphic element to be used for text blocks and illustration building blocks- ultimately serving as core branding components.

 

Result

The Verb® brand identity was successfully unified into a cohesive, scalable system that provided clear direction across print and digital applications. The completed brand guidelines served as a foundation for maintaining consistency across future campaigns and product launches.