VERB®
Brand design
Verb® Products is a clean and ethical cosmetics company based in New York, NY.
I joined the team full-time as a Digital Designer but was quickly retitled as the Brand Designer. This change was made after my initiation, and continuous drive, to unify & re-design the company brand.
Specific responsibilities included:
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Produced design across a variety of formats, platforms, and environments.
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Implementation and Design of Verb® brand book design and principles
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Created key brand elements and illustrations for print and
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digital platforms to strengthen & differentiate Verb® brand from competitors
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Collaborated effectively with other members of the creative, marketing, digital, and sales teams.
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Created design templates for print and digital to be used by other designers
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360 print, identity, illustration design, and digital design tying back to the brand book