Verb® Products is a clean and ethical cosmetics company based in New York, NY. I joined

the team full-time as a Digital Designer but was quickly retitled as the Brand Designer after

my initiation and continuous drive to unify & re-design the company brand.

 

Challenge

As Verb® expanded its product offerings and seasonal campaigns, the brand needed a cohesive visual identity that could scale across packaging, retail, digital marketing, and e-commerce while remaining approachable, recognizable, and distinct.

 

Approach

I partnered with the Creative Director and cross-functional teams to evolve Verb®’s visual identity by creating key branding elements and illustrations for print and digital platforms, ultimately designing the Verb® brand book. I created design templates for print and digital

assets to be used by myself and other designers.

 

Result

Verb® became a recognizable brand, on par with competitors like Amika and Breogio.

Branding elements were successfully implemented across email, META, Display advertisements, packaging, signage, photoshoot sets, and events.