I was tasked with designing the illustration packaging for the Verb® Products 2023 Holiday Kits for three different collections. The packaging is a “Where’s Waldo” themed game where consumers can find the hidden products in the immersive illustration.

 

Specific responsibilities included:

 

• Conceptualize, design, and implement characters, scenery, and all other elements of illustration

• Create elements within the kit that are meaningful to Verb® and relate to the holiday season

• Create a scenic environment that blends the worlds of NYC and Austin

• Hide elements consumers can find

• Work with the packaging designer to ensure the illustration translates to 3D and prints seamlessly