Challenge

Each year, Verb® creates limited-edition holiday gift sets that celebrate the season. For the 2023 Holiday Kits, the challenge was to create a fun packaging experience that would engage customers beyond the product itself while remaining cohesive across three distinct collections.

 

Approach 

Inspired by the interactive nature of Where’s Waldo?, I concepted and illustrated an immersive “search-and-find” experience that encouraged customers to explore the packaging before and

after opening it. I created every character, environment, and hidden detail within the illustrations, blending recognizable elements of New York City and Austin with playful references to Verb® and the holiday season. Throughout the process, I partnered closely with the packaging designer to ensure the illustrations translated seamlessly across the three-dimensional packaging structure and into production.

 

Result

The 2023 Holiday Kits successfully launched in November 2023. They became one of Verb®’s standout seasonal creative initiatives and were well received by customers.