Peloton
August 2023- present
As a Senior Designer at Peloton, I design for integrated marketing campaigns across digital and print realms for global promotions, launches, and live events. My work includes emails, landing pages, paid social, display advertising, retail signage, Out-Of-Home signage, and experiential branding. Target demographics include audiences across the US, Canada, UK, Australia, Austria, and Germany.
Challenge
Peloton launches dozens of promotions and partnered events each year across multiple products and international markets. The challenge is always creating branding and compositional layouts for such engagements across the multiple assets they encompass, while staying cohesive to the evolving, overarching Peloton brand identity.
Approach
I collaborate closely with project managers, copywriters, Associate Creative Directors, and marketers to create cohesively branded print, digital, and installation assets. I work under structured, tight deadlines to design, review, and hand off all deliverables on time- always staying in close communication with all team members.
Result
I effectively design and produce assets for campaigns used across six international markets. All selected promotions had CRV rates that averaged 1.41% and generated over 13,600 attributed sales. Live events achieved 90%+ member satisfaction.
2025
Challenge
Create a global promotional, international campaign to encourage new and existing members
to buy the recently released Cross Training Series hardware at discounted prices.
Result
The promo achieved a 2.4% conversion rate while supporting 11,546 attributed sales.
2026
Challenge
Despite Peloton deepening its personalization ecosystem in 2025 with the AI-driven Peloton IQ and Personalized Plans, many members felt they were missing a human touch to their fitness journey- the guidance from someone who knows them and not just their data. The partnership with Trainwell was an effort to introduce that missing dimension by connecting members with a human coach who connects personally, crafts workout plans, and enforces fitness goals. The platform would exist as an app.
Result
Peloton x Trainwell was an outstanding success. Creative development for Peloton Personal Trainer — the naming, branding, and full suite of GTM assets across email, in-app, and web --- reached the entire 1.8M-member eligible base, and the program is significantly outperforming benchmarks: 68% trial-to-paid conversion and Month 3 retention of 72% vs. a 54% BAU benchmark.
2025
Challenge
In an effort to market the Tread and Tread+, raise awareness of running content within the running community, and create new-news through Partnership activations & experiences, Peloton leveraged its partnership with NYRR. This aimed to create a larger, exclusive giveaway moment for runners participating in the 2025 RBC Brooklyn Half while building a custom experience to drive awareness to the brand.
Result
The campaign achieved a 2% engagement rate across social channels and over 55% average email open rate of over 55%, outperforming projected benchmarks. Our in-person event sold out (over 120 RSVPs with 50+ waitlist) with 20% non-members in attendance. Member satisfaction was at 90%.
2024
Challenge
To advertise the Peloton x lululemon Summer Launch, we were tasked with designing digital and print assets to be displayed in-store.
Result
The Peloton x lululemon Summer collection launched in August of 2024 in Peloton NYC retail locations. The signage was well received and contributed to the success of the collection.