In Good Spirits Group was conceptualized as an agency that would offer bespoke 

consulting through immersive experiences, brand strategy, storytelling, and grand-opening

event production. I was brought onto the team to create illustrations to shape the agency’s

visual identity.

 

Challenge

Create a playful brand identity and packaging system that would visually balance lively, quirky chaos with class and sophistication.

 

Approach

Developed a cohesive visual identity centered around custom illustrations that emulated a crayon-like texture. Illustrations were vectorized and delivered in CMYK and RGB color profiles to be used in print and digital spaces.

 

Result

Delivered a comprehensive brand identity and illustration system that demonstrated how the visual language could extend consistently across packaging and marketing applications. Although the project was ultimately not launched, it showcases my ability to build an illustration-led brand system from concept through execution.